We help activate innovation by bridging the gap between bold strategies and day-to-day execution.
Innovation strategies often fail—not because of weak ideas or a lack of technology, but because culture, behaviors, or team dynamics don’t support them.
According to McKinsey & Company’s Global Innovation Survey (2021), more than 80% of executives say innovation is a top 3 priority—yet only 6% are satisfied with their innovation performance.
Why the gap?
Because many strategies overlook the human side of innovation. Innovation is rarely linear—it’s messy, uncertain, and often comes with failed attempts. That discomfort can trigger resistance, especially in cultures shaped by control, predictability, and fear of failure. Misalignment, silos, outdated ways of working, and quiet pushback can gradually stall even the boldest plans.
At Metabusiness, we help bridge the costly gap between innovation strategy and day-to-day execution.
We act as catalysts — surfacing and resolving the hidden barriers that slow teams down or stall momentum.
Our mission is to activate innovation by shaping the culture and providing the tools that turn bold ideas into everyday results — faster, and with real impact.
See How the Gap Gets Bridged
Discover indicative scenarios where our approach can create a positive impact.
Why work with us?
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Tailored to your reality: We design every intervention around your business—not some off-the-shelf model.
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Speed meets impact: We bring the agility of startup methods to help you move fast and make it count.
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Change that sticks: We work with your teams to embed innovation in real, practical ways.
