Scenario:
AI discussions are largely driven by IT, digital teams or external technology providers. Business functions participate, but ownership remains unclear. As a result, conversations tend to focus on platforms and capabilities rather than on the work that needs to improve and the business outcomes AI should support.
Where to intervene:
The starting point needs to shift from technology to business needs. Leaders and functional teams can identify where work is slow, repetitive, fragmented or difficult to scale, and then determine where AI can meaningfully improve it. Technology becomes an enabler of clearly defined business priorities rather than the driver of the agenda.
Value:
- Stronger business ownership of AI adoption
- Greater focus on operational needs and outcomes
- Better connection between technology and everyday work
- Clearer accountability between business and technical stakeholders
