Scenario:
The company has tested AI tools or launched promising pilots, and the initial results are encouraging. Yet outside the pilot environment, employees continue working much as they did before. AI remains an additional activity rather than becoming part of normal workflows.
Where to intervene:
The challenge is no longer proving that the technology works; it is making the new way of working practical. This means understanding how existing workflows need to change, clarifying when and how AI should be used, supporting teams as they adopt new practices, and addressing the behavioral friction that pulls people back toward familiar routines.
Value:
- Greater translation of pilots into real usage
- AI embedded more naturally into everyday workflows
- Reduced friction around new ways of working
- Earlier realization of operational value
